Most restaurants that sell food and drinks worry more about their food than their beverages. Many drinks, such as sodas and alcoholic beverages, come pre-packaged, which makes them easier to serve. Owners can push these drinks to the back of their minds since they don’t make them in-house.
However, hot drinks such as coffee require more effort from your restaurant. The more effort you put into this process, the better the coffee sales at your restaurant will be. Keep reading to get some tips for improving coffee sales so that you can increase your revenue and grow your business.
Use Social Media
Almost everyone has some type of social media account these days. They’re either posting about their new job on LinkedIn, sharing photos of friends on Instagram, or learning a new dance on TikTok. You can use the prevalence of social media to your advantage by inviting more people to your restaurant and increasing coffee sales. Posting on social media about your coffee can remind returning customers that you offer this popular drink and entice new customers to try a cup. If someone else posts about your coffee, you can share their post to better engage with customers and boost coffee sales.
Craft Seasonal Beverages
Seasonal posts perform well on social media because people love to celebrate. You can craft seasonal beverages to make curated social media posts and give your customers something new to enjoy. Use the four seasons as inspiration for some drinks. Make sure to advertise that these drinks are available only during that season. If people know that the drink is rare, they’ll be more willing to spend money on it since they may not get the chance again.
Provide To-Go Cups
Your restaurant probably already offers to-go boxes for people who can’t finish their meal or want to take dessert home with them. Provide the same convenience for your drinks with to-go cups. Some people who like coffee may refrain from ordering it at your restaurant because they know they won’t drink their money’s worth during their meal. If they know they can take it with them, they’ll feel more comfortable spending their money on your coffee. Branding your to-go cups with your restaurant’s name provides an extra marketing opportunity.
Coffee sales may not sound like an important focus for your restaurant, but improving these sales can increase your revenue and grow your business. Take the time to craft good coffee and market it well so that your business can reap these benefits. If you need an espresso machine or other commercial kitchen equipment, DSL can provide it. Our equipment is high-quality, and we will provide helpful equipment service whenever you need it.