As we enjoy the warmer temperatures and beautiful blooms of spring, many people can’t help but think about the next season that will soon be upon us: summer. People love summer for everything from the activities to the food. A summer food favorite is burgers because they’re something that people can easily make at home. They love firing up the grill and cooking burgers until they’re sizzling perfection. Burgers are an excellent choice for parties and get-togethers and are a classic choice for a barbecue.
People still choose burgers when they want to have a good time eating out. They want that delicious flavor without all the hard work of sweating over the grill. But does it matter how your restaurant cooks your burgers? The short answer is yes. Grilling continues to be the most popular way to cook burgers, and this summer will be no exception. If you want to draw people in, you need to offer grilled burgers. Keep reading to learn five reasons why consumers prefer grilled burgers.
People prioritize freshness over almost any other quality in their food. Fresh food tastes better, has more nutrients, and is better for you than more processed foods. While some think this only applies to highly processed foods such as sugary sodas and pre-packaged chips, that’s not the case. This rule applies to meat as well. While grinding beef down to make patties is a process, restaurants can still choose between fresh ground beef and frozen pre-formed hamburger patties. Consumers prefer the fresher option, and grilling can make them recognize whether you chose that fresh option or the frozen one since frozen patties often stick to the grill. Sticking prevents them from developing the flavorful crust many consumers love, and you always want to show them that you’re serving fresh beef.
Nothing creates a flavorful crust outside a burger quite like grilling. The perfect sear on the outside proves that the chef and their equipment worked hard and focused throughout the cooking process, applying expert pressure over perfectly controlled flames. A good crust also seals in all the delicious juices that get lost when you cook the burger in a pan or oven. Crusts even allow consumers to top their burger without everything sliding around since the crust provides a firm, textured base for toppings such as tomatoes and pickles. It also holds onto the cheese, so the flavors are perfectly combined in every bite consumers take.
As we mentioned above, the flavorful crust you get when perfectly grilling a burger seals in its delicious juices. That juiciness is important—after freshness, juiciness is one of the most essential qualities of a burger to most consumers. No one, especially customers paying a professional chef, wants to bite into a burger so dry and crumbly that they think they’re eating gravel. Sauces and cheese can help cover dry burgers, but nothing compares to a genuinely juicy patty.
While some people may be concerned that all this juiciness is just fat, that’s only partially true. The fat in the beef helps the meat retain moisture, so the juiciness is a combination of liquidated fat and water. That means even more health-conscious consumers can feel safe eating a juicy burger.
Grilling burgers is one of the healthiest ways to eat beef because it allows some of the fat to drip out instead of sticking to the side in an unappetizing greasy coating. While some chefs worry that losing this fat depletes flavor, if you use the proper lean-to-fat ratio, you’ll still have a flavorful burger after this fat drips out.
Combining good flavor with healthier food options can be challenging for both restaurants and consumers. If restaurants don’t specialize in nutritional food, they may not know how to offer healthy options for some consumers while providing the traditional options that other patrons love. Grilled burgers are the perfect solution since they provide flavor and nutrition to everyone while being easily customizable.
Most menus offer items exactly as they are, without the chance to customize them except for minor changes such as swapping side items. However, burgers are inherently customizable. People love having free rein over their food without the labor of cooking it themselves, and burgers are one of the items that allow them to do that in a restaurant setting. They can choose exactly how the chef cooks the meat, what flavors go into it, which cheese and bun go on top, and any toppings they’d like to add. Even if you don’t offer all these customizable options, just getting to choose if a burger is well-done or rare and what toppings they can add will make people happy. They’re in control of their dining experience and are getting something crafted to their liking.
The guaranteed freshness, flavorful crust, perfect juiciness, health benefits, and customizable choices are five reasons why consumers prefer grilled burgers. Whether you’re looking to please these consumers in a restaurant, convenience store, pub, or other foodservice business, we at DSL can offer you the equipment you need to get the job done right.
If you’re interested in a commercial burger grill, you’ve come to the right place. Our commercial burger grills come in various sizes to perfectly fit your kitchen space, so you can provide exactly what customers want without completely rearranging your kitchen. Our largest grill comes with optional platens that improve cook times by cooking the top and bottom of food simultaneously. We have a medium-sized grill with two individually controlled cooking surfaces if you need something smaller that still allows for customizable cooking. And for the business that thinks they can’t fit a grill in their kitchen, we have a grill that’s only 15 inches wide and comes with a patty cook position placement guide so your chef can learn exactly how to grill burgers on a small surface.
Nothing will get between you and give consumers the perfect grilled burger they want.