Millennials Choose Espresso
Consumer trends show that over the last 5 years traditional brewed coffee sales are down in the convenience store market. Today’s consumer is increasingly searching for that perfect cup of specialty coffee or espresso based beverages, and the biggest demographic driving the specialty coffee segment? Millennials!
The demand for espresso and custom coffee beverages is higher than ever with younger consumers; it’s no secret Millennials Choose Espresso.
Check out the video below showcasing how you can capitalize on the trend by bringing specialty coffee into your convenience store with Franke.