How a Specialty Coffee Program Turned A C-Store’s Sales Around
Here’s how the Franke FoamMaster and a high-quality specialty coffee program turned coffee sales around at Family Express – a 60-unit chain of convenience stores in the United States.
For several years, Family Express had been experiencing a decline in coffee sales. Their target markets, Millennials (18-34) and females, were no longer happy with ‘ok’ or ‘alright’. They wanted their hot and cold beverages to be coffee shop quality.
For Family Express, delivering an outstanding espresso experience became their key strategy. Gus Olympidis, Family Express Founder and CEO explains, “Unless the quality was superb a discriminating espresso consumer would not fall in love with it.” Then Family Express discovered Franke.